Google unveils new AdSense logo, begins AdSense branding refresh

I noticed a new icon in my Chrome tab this morning and after a brief investigation learned that the new icon represents a new Google AdSense logo.

New AdSense icon

Not sure yet how I feel about it, but it’s certainly more distinctive and modern and less generic than the old-school version. Maybe Google’s next step will be overhauling the horrific AdSense web interface and, gasp, maybe even building a competent iOS and Android app?

Old AdSense logo.

Edit: yep, confirmed in this Google Plus post. Some commenters are noticing a noticing similarities with the Ukrainian flag. What do you guys think?